गोपनीयता नीति

Last updated: August 2026

I Love Ludhiana ("we", "us", or "our") operates the local business directory and ordering coordination platform at iloveludhiana.com. This Privacy Policy explains how we collect, use, and protect personal information when you use our website and services. The platform is developed and maintained by Code Artisan Lab.

1. Information we collect

We may collect the following types of information:

  • Account information: name, email address, profile photo, and visiting card design preference when you register or update your profile.
  • Listing information: business details, photos, contact information, catalog products (including cancel and refund policies), tags you submit as a business owner, and classified ads (title, description, photos, area, and phone number) you post to sell used items. Classified phone numbers are shown only to logged-in users.
  • Product order information: when you place or receive an order — product details, quantity, unit price, delivery address, order notes, status history, invoice number, cancel/refund policy snapshots, and any feedback you leave after delivery.
  • User activity: reviews, favorites, messages to business owners, and newsletter email if you subscribe.
  • Support requests: name, email, subject, message, and any files you attach via our contact form.
  • Payment information for Premium (when applicable): billing details and payment references processed by our payment partner (for example Razorpay). We do not store full card numbers on our servers.
  • Usage data: listing page views (for owner analytics), general browsing activity, and technical logs such as IP address and browser type.
  • Cookies and session data: authentication tokens stored in httpOnly cookies to keep you signed in.

2. How we use information

We use personal information to:

  • Provide, operate, and improve the directory and ordering coordination service.
  • Authenticate users and manage accounts.
  • Publish and moderate business listings, catalog items, and reviews.
  • Process product orders: notify sellers and customers, track fulfillment, generate order invoices, and help coordinate pick-up and drop-off where enabled.
  • Deliver in-app messaging between users and business owners.
  • Send transactional emails (verification codes, order updates, decision and status notifications, support replies).
  • Send newsletter updates if you have subscribed.
  • Respond to support and contact form submissions.
  • Display analytics to listing owners (e.g. page views, reviews, favorites).
  • Process Premium membership billing where you purchase a paid plan.
  • Protect against fraud, abuse, illegal activity, and security incidents.
  • Screen listing text, tags, and photos (including text found in images) to help keep illegal content off the directory.

3. Legal basis and consent

We process your information based on your consent (e.g. account registration, newsletter signup, support form submission), contractual necessity (providing the service you request, including orders you place or accept), and legitimate interests (security, moderation, order coordination, and service improvement), consistent with applicable Indian law including the Digital Personal Data Protection Act, 2023 where it applies.

4. Sharing of information

We do not sell your personal information. We may share information in these situations:

  • Public directory content: published listings, reviews, and business contact details are visible to visitors.
  • Product orders: when you place an order, the seller receives your name, email, delivery address, quantity, notes, and related order details needed to fulfill the order. When a seller updates status or issues an invoice, you receive those updates. Platform staff may access order details to provide support or coordinate logistics.
  • Business messaging: when you message a listing owner, they receive your message and associated account details needed to respond.
  • Service providers: hosting, email delivery (SMTP), payment processors (for Premium), and infrastructure partners who process data on our behalf under confidentiality obligations.
  • Legal requirements: when required by law, court order, or to protect rights, safety, and security.

Catalog product payments arranged directly between customers and sellers are outside our payment systems unless we expressly process that payment. In those cases, any payment data you share with the seller is governed by that seller's practices as well.

5. Data retention

We retain account and listing data while your account is active and as needed to provide the service. Product order records (including invoices, status history, and feedback) are retained as needed for operations, dispute support, and legal compliance. Support form submissions are retained in email records for as long as necessary to resolve inquiries. Newsletter subscriptions are kept until you unsubscribe. We may retain anonymized or aggregated data for analytics.

6. Security

We use reasonable technical and organizational measures to protect personal information, including encrypted connections (HTTPS), secure password storage, and httpOnly JWT cookies. No method of transmission over the internet is 100% secure; we cannot guarantee absolute security.

7. Your rights

Depending on applicable law, you may request access to, correction of, or deletion of your personal information. You can update your profile in the dashboard, manage favorites, messages, and orders in your account, and unsubscribe from the newsletter at any time. For other requests, contact us via Help & Support.

Note that deleting an account may not remove order records already shared with another party or required for legal, accounting, or fraud-prevention purposes.

8. Cookies and advertising

We use essential cookies to maintain your login session. These cookies are httpOnly and not accessible to client-side JavaScript. You can control non-essential cookies through your browser settings, though disabling essential cookies may prevent you from staying signed in.

In production we may show ads from Google AdSense. Google and its partners may use cookies or similar identifiers to serve and measure ads. See Google's Privacy Policy and how Google uses advertising cookies. You can opt out of personalized Google ads at adssettings.google.com.

9. Third-party links

Listings may link to external websites (e.g. business websites). We are not responsible for the privacy practices of third-party sites. Review their policies before providing personal information.

10. Children's privacy

I Love Ludhiana is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, please contact us so we can delete it.

11. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top will reflect the latest version. Continued use of the service after changes constitutes acceptance of the updated policy.

12. Contact us

For privacy-related questions or requests, contact us at iloveludhiana.official@gmail.com or use our Help & Support form.